Chapter 3: Prioritize Testing Opportunities

"Prioritize Testing Opportunities" gets into practical steps to prioritize your testing opportunities using the PIE Framework to organize your Web analytics and heuristic analysis and offers an affiliate marketing case study example.

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LemonFree

19% Jump in Affiliate and Advertising Revenue for Vehicle Search Engine Website

Find out how LemonFree.com, an automobile search engine, grew affiliate and advertising revenue per visit by a whopping 19% with a handful of tested changes to their listing page template.

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