Chapter 7: Optimize for Clarity

"Optimize for Clarity" gives guidelines and examples for enhancing the clarity of your information hierarchy, design, call to action and copywriting, with three case studies, including a landing page test for SAP.

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Plural Eyes

Conversion Optimization Testing for PluralEyes Software Boosts Downloads by 17.4% (and Surprises the Experts)

Singular Software leveraged conversion optimization testing to increase free trial downloads of their PluralEyes® audio and video synchronization software by 17.4%.

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SAP

Pay-per-Click Landing Page Optimization Lifts Lead Generation Conversion Rate by 32.5%

Learn how SAP Business Objects, a B2B software company with strict branding guidelines, handled internal restrictions and used conversion rate optimization to redesign their key landing pages and generate a much improved lead generation conversion rate.

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