Chapter 10: Optimize for Urgency

"Optimize for Urgency" will help you test the effects of internal and external urgency and make sure your test results are valid in any season.

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Environics

Maximizing Webinar Registration Conversion Rate with A/B Split Testing

Pre-registration conversion rate on Environics Analytics' home page increased by 290%! (Note: That's not a typo).

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Sytropin

Sytropin, a Nutritional Supplement Sold Online, Realizes a 50% Uplift in Sales Conversions

Learn how Sytropin.com, an e-Commerce website promoting a single nutritional supplement, used conversion rate optimization to lift purchase conversions by 50% and improve the ROI on its search campaigns.

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