Chapter 2: What Is Conversion Optimization?

"What Is Conversion Optimization?" introduces the scientific testing method, dispels common myths of conversion optimization and shows how to align your business goals with your website conversion goals. A case study in this chapter shows how a multi-test conversion optimization strategy improved website content engagement for a tourism organization.

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Tourism BC

How Tourism British Columbia Increased Online Marketing Engagement by 44%

Tourism BC maximized content marketing effectiveness with their most engaged potential travellers by using conversion optimization throughout their lead generation funnel.

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Discuss the Chapter: What Is Conversion Optimization?

Do you think marketing testing is important? Have you seen the benefits in your company? Do you have horror stories of traditional website redesigns?

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