Chapter 11: Test Your Hypotheses

"Test Your Hypotheses" wraps up the hypothesis development chapters and shows how to build a strong testing plan with the right goals, test areas, test types and hypotheses isolations. The chapter also includes a case study and tips on how to get great test results.

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Canadream

Conversion Optimization Testing Drives a 106% Increase in Bookings for RV Rental Company

Discover how CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings by optimizing their site-wide, persistent call to action.

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