"Why You Should Test That" shows why testing and optimization are important for your success, why the traditional website redesign is broken and so-called best practices are not best.
Discuss the Chapter: Why You Should Test That
Do you think marketing testing is important? Have you seen the benefits in your company? Do you have horror stories of traditional website redesigns?
comments powered by Disqus
- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
