Here’s a good sample of a poor concept of a registration page (I did not expect searchengineland.com to do such mistakes):

Huge Mistakes on Search Engine Land Registration Page

I will point the major problems only:

1. primary action (register button) is below the fold

2. the registration button doesn’t look like a button at all

3. secondary actions have more prominence than the desired purpose of this page (to register and create an account)

Funny thing, when I took the screenshot, the captcha was the bounces :)

To address the issues above you need to:

1. always have the main call to action above the fold

2. CTA buttons should look like buttons

3. identify the primary purpose of each page and make it easy for visitors to reach that goal. Secondary goals should not overwhelm the primary purpose

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Related posts:

1. About the Search Functionality on Web Sites
2. Make them Click the Link You Want Them to Click
3. Trust Seals Collection and How to Use Them to Increase Conversion Rates
4. Match Search Engine’s Search Query with Landing Page Content
5. Properly Name your Website Sections

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