"You Should Test That! is a thorough and irreverent guide for website testing. The wealth of case studies and various testing recipes provides any marketer with plenty of ideas from day one. I particularly liked chapter 13, which talks about how to make testing a broader discipline throughout the entire organization.
Let's face it, we need to move from an era of 'Which button is better?' to also go after questions like 'What part of our product's value prop is most compelling?' or 'How should we acquire new customers?' The good news is we can use a lot of the fundamentals and best practices developed over the years in website testing and apply it much more broadly to lean marketing and entrepreneurial management practices in general."
—Tom Leung, CEO, Yabbly and former senior product manager for Google Website Optimizer
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
