This test is different than the classic button test. Birthday Direct is testing the left navigation: single unit VS shorter, multiple units. Kudos to them! This is the kind of test you should run too!

birthdaydirect.com control version

birthdaydirect.com variation 1

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The magic of testing dot com is testing:)

Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, so many (around 40%) of the visitors will not see the test. I always suggest testing elements above the fold, no matter who will say that that fold doesn’t matter anymore.

Google browser size: more than 40% of visitors won's see the varied content

dummies.com control version

dummies.com variation 1

dummies.com variation 2

Have a Merry, Merry Christmas!

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Buy Now VS Sign Up test:

digicert.com version 1

digicert.com version 2

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After seeing so many MVT tests, I am starting to think that while websites doing testing are smart since they are doing it, they are stuck on the “button test”:

gamersfirst.com version 1

gamersfirst.com version 2

gamersfirst.com version 3

gamersfirst.com version 4

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