"Everyone knows about A/B testing and wants to do it, but not many are doing it regularly. Why? Chris Goward has written an excellent book to answer this precise question where he urges businesses to create internal testing and optimization champions to drive business success. And to corroborate his message, Chris deploys his years of experience in the industry to show successful case studies, discuss his proven LIFTTM model, and analyze scientific techniques and all-too-essential rules of thumb. You Should Test That! is a fantastic book that covers testing and optimization from many different angles. I highly recommend it!"
—Paras Chopra, CEO, Visual Website Optimizer
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
