"I really, really wish I'd written this book— *picture sad face*—it's the clearest definition of the what, how and why of conversion rate optimization I've read. Best of all, it's a unique approach. After reading about 100 marketing books and only learning one thing from each, it's exciting to come across a book that makes you smarter after every chapter."
—Oli Gardner, co-founder and creative director, Unbounce.com
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
