"Online testing is rapidly evolving from a standalone activity to a core discipline within leading online enterprises. Today's enterprises are requiring an integrated range of optimization techniques, including testing, to deliver the most relevant, engaging and consistent customer experience for every prospect and customer across every channel. This book is perfectly timed with the market and will show the reader how to get the most out of testing and optimization."
—Mark Simpson, founder and president, Maxymiser
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
