"Testing is, without a doubt, one of the most effective ways to improve digital customer experiences, yet it remains an untapped resource for most organizations. Chris's book offers a definitive guide on how to approach testing to develop a systematic program that will elevate your business tomorrow and for years to come. This book is a must-have for the modern digital marketer's bookshelf."
—John Lovett, senior partner, Web Analytics Demystified and president, Digital Analytics Association
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
