"Testing and data changed the way we market at Grasshopper, starting with conversion optimization we built a culture around data and marketing optimization that now has gone into all parts of the organization. Data has optimized everything we do, resulting in increased revenue and profit. Every founder and marketer should read this book."
—David Hauser, co-founder of Grasshopper, Chargify, PopSurvey, and angel investor
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
