Probably one of the most under-looked settings in your PPC account is the campaign start date and campaign end date. It’s fine not to have an end-date for campaigns which are meant to run indefinitely, but when you run limited time offers (promotion which ends before a certain date), you don’t want to make the same mistake as the guys at Kontera:
Expired Campaign from Kontera
The PPC ad is saying that you’ll get double for your clicks (whatever that means, I was not able to find out on the landing page anyway) but the scent is lost when you read that the offer ended on January 1st 2010 (the campaign is still running on January 13th 2010)
They are loosing money on PPC, I am disappointed and I will click back! Now go check if you have time sensitive campaigns and if so, make sure you end the PPC campaings at the same date with the offer.
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