What to test
the look and feel the most important buttons
What to measure
the click thru rate on old and new button
Why testing
You want people to some take different actions on your website . Most of the time, the best way to persuade them to take the desired action is to make them click on a button (i.e. add to cart, submit details, request a quote and so on).
Any page should have a primary and a secondary desired action (i.e. primary action will be a click on the “add to cart” or “buy now” and the secondary – which is the back up for the primary – can be to collect visitor’s email address.
Therefore make your action buttons should stand out (not necessarily big, red) and make them look like buttons. Here’s a good explanation of what makes a good button.
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