"What I like about Chris's approach is that it can be both tactical and strategic. On the one hand, you can use this book to ensure your website isn't a slacker. But on the other, you can also use it on a broader level, to guide decisions based less on gut, and more on real insight."
—Ann Handley, co-author of Content Rules and chief content officer, MarketingProfs
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
